Public Relations Tools Market Size 2021
Public relations (PR) are a set of activities which are undertaken for promoting the brand reputation and image of the businesses or organizations. Brand reputation management is a critical aspect of the functioning of a business, since the audience require added trust before the purchase of a product or service. Public relation tools helps in management of PR activities, and reporting of campaign outcomes is also facilitated through the use of PR tools. The rising demand for increasing product publicity through effective public campaigns is leading to the growth of the global Public Relations Tools Market Size.
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Major Key Players:
Some of the players operating in the global Public Relations Tools Market Size are Agility PR Solutions LLC, Cision Ltd., Critical Mention, Inc., iPR Software, Inc., Iris PR Software, Isentia, Kantar Media UK Ltd., Linkfluence, Meltwater, ONALYTIC, Onclusive, Inc., Outbrain Inc., Prezly, Signal Media Ltd., Simplify360, Social Beat Digital Marketing LLP, amongst others.
Key findings of the report:
North America accounted for the highest market share in the global Public Relations Tools Market Size in 2019. The higher market share can be attributed to the use of public relation tools amongst government bodies and political parties, especially in the U.S. The market participants in North America are providing public relations tools with analytics features to help the political parties gauge the opinions of the individuals, which will help them in formulating campaign strategies.
Government and public sector is expected to show considerable growth during the forecast years in the global Public Relations Tools Market Size. The rising demand for online campaign management in countries like the U.S., the UK, China, India, Malaysia, etc., as a result of the growth of electronic literacy amongst individuals, which is facilitated through public relation tools, is a major reason for the higher growth of this segment in the global Public Relations Tools Market Size.
Market Segmentation
By Deployment
Cloud-Based
On-Premise
By Application
Social Media and News Management
Content Creation and Distribution
Consumer & Audience Targeting
Contact and Influencer Management
PR Reporting and Analytics
Crisis Management
Others
By Organization Size
Large Enterprises
Small and Medium Enterprises
By Verticals
Consumer Goods and Retail
Government and Public Sector
Banking, Financial Services and Insurance (BFSI)
Healthcare
Information Technology and Telecommunications
Marketing and Advertising
Media and Entertainment
Others
By Region
North America
U.S
Canada
Mexico
Rest of North America
Europe
France
The UK
Spain
Germany
Italy
Nordic Countries
Denmark
Finland
Iceland
Sweden
Norway
Benelux Union
Belgium
The Netherlands
Luxembourg
Rest of Europe
Asia Pacific
China
Japan
India
New Zealand
Australia
South Korea
Southeast Asia
Indonesia
Thailand
Malaysia
Singapore
Rest of Southeast Asia
Rest of Asia Pacific
Middle East and Africa
Saudi Arabia
UAE
Egypt
Kuwait
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
.…
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